The NBA Comes to LifeTogether RP

We’ve partnered with the National Basketball Association (NBA) to bring a limited-time basketball event to LifeTogether RP.

As one of the largest roleplay experiences on Roblox, we’re always looking for new ways to expand the world for our community. Working with the NBA gave us the opportunity to create an activation that feels at home within LifeTogether while celebrating one of the world’s most recognizable sports brands.

The partnership was led by Jack Wood, Head of Brand Operations at Cinnamon Software. A huge thank you to the NBA team, Atlas Creative and everyone involved behind the scenes in bringing the collaboration to life.

We can’t wait for players to jump in and experience it for themselves.