# Connect With A Global Audience
Why Brands Choose Cinnamon
Helping brands reach one of the most valuable gaming audiences on Roblox through immersive experiences and large-scale community engagement.
39.7%
Of LifeTogether RP's DAU is in the US & Canada
global brands and IP owners
OUR REACH
AMPLIFY YOUR BRAND
50%
LifeTogether’s GenZ distribution
50% of our players are GenZ (age 13+)
5M
Average Daily Gameplay Sessions
Across all titles
12M
Average Monthly Gameplay Hours
Across all titles
5B
Total Plays
Across all titles
How Can Brands Integrate?
NPC-Led Scavenger Hunts
Branded NPCs guide players through simple quests and collectible-based challenges
Theater Integrations
Feature branded screenings, arcade content and optional quests within our theater
Always-On Brand Exposure
Build sustained visibility through billboards and high-traffic in-world placements
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Location Takeovers
Transform key locations into immersive branded environments and destinations
STAY UPDATED
BLOGS & NEWS
How the NBA Reached Millions of Roblox Players Through LifeTogether RP
A limited-time NBA Finals scavenger hunt built directly into LifeTogether RP.
The NBA Comes to LifeTogether RP
Complete a limited-time basketball scavenger hunt and unlock an exclusive reward.
What LifeTogether’s Audience Tells Us
LifeTogether’s growth isn’t just scale; it’s audience. With ~40% from the US & Canada, it’s clear the game resonates more in North America than typical Roblox experiences.