+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
K
LifeTogether’s peak concurrent players
One of our flagship experiences and a major pillar of our growth
For Brands
Build Your Digital Empire
Partner with Cinnamon to create unforgettable gaming experiences that connect with millions of players worldwide.
39.7%
Of LifeTogether RP's DAU is in the US & Canada
Cinnamon numbers
Our Roblox games to new milestones:
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
M
BlockSpin plays since launch
Our other flagship title and our fastest-scaling competitive experience
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
B
Total plays across all of our games!
The team and our community have helped push our Roblox games to new milestone
Platform Performance Dashboard - Last 12 Months
Total Plays
4.8B
+127%vs last year
Current Players
32.6K
+89%growth
Active Titles
12+
5 live7 in dev
150M+
Crookhaven
plays
89M+
Rob a House
plays
45M+
Beta Titles
combined
4.8/5
Avg. Rating
across portfolio
Platform Reach
087% of target demographic100%
Trusted By
Our Partners
Success Stories
Case Studies
Brand Integration Success
Integrated virtual fashion items into LifeTogether, generating 50M+ impressions and 2M+ user interactions.
Key Results
50M+ impressions
2M+ interactions
300% ROI
Sponsored Tournament
Hosted competitive BlockSpin tournament with branded rewards and livestream coverage.
Key Results
100K+ participants
12M livestream views
89% sentiment
Limited Edition Drop
Launched collectible digital items that sold out quickly and drove community buzz.
Key Results
95% sell-through
4.5M visits
220K new players